mab campaign

An awareness campaign designed to challenge stereotypes and celebrate the diverse capabilities of the visually impaired community in Malaysia.

problem

Widespread stereotypes frame visually impaired Malaysians as limited and dependent, rooted in minimal genuine public interaction. Most people never engage closely with this community, leaving untrue biases unchallenged and their unique skills unseen.

solution

This immersive awareness campaign is built through direct, hands-on collaboration with visually impaired participants: I conducted in-person interviews, joined their skill workshops, and co-designed an accessible storytelling website alongside them to authentically showcase their diverse talents.