travel kaki

A smart personalized AI-powered travel assistant that create itineraries based on preferences.

problem

Budget travelers aged 21 to 40 face severe information overload from scattered online resources. Without access to optimized, real-time insights, they struggle to build confident itineraries and often end up funneled into overcrowded tourist hotspots.

solution

Simplifies the entire journey. Centralizes an AI trip planner, social collaboration tools, and live crowd-navigation updates into a single app directly reducing decision fatigue and eliminating overcrowding for a seamless travel experience.

Clarify · Research · Architect · Fine-tune · Transition

Project Overview

Travel Kaki is a mobile travel companion designed to support travelers throughout their journey from discovering destinations and planning itineraries to navigating, managing expenses and connecting with other travelers.

The platform combines AI-assisted planning, personalize recommendations and social travel features in one experience.

Design Process

Target Audience

We design primarily for young independent and group travelers aged approximately 21–40 who are comfortable using mobile travel apps.

They may travel alone, with friends or look for suitable travel companions. They want a faster way to organize their trip while still maintaining accurancy, preferences and budget.

Card Sorting

We conducted a card-sorting activity to understand how users naturally grouped the features. Based on the results, we reorganized the information architecture to create clearer navigation.

Information Architecture

After conducting a card-sorting activity with users, we reorganized the features into six clearer categories based on their expectations. This made a more intuitive navigation.